Commercial truck trader3/19/2023 ![]() ![]() The new platform was custom built for dealers, incorporating a user-friendly design for dealers to easily add, modify, and track inventory listings 24 hours a day. The Dealer Center launched in December of 2017 as an upgrade to the previous Inventory Management Tool (IMT). With an acute understanding of inventory performance and consumer search patterns, dealers can identify specific factors which contribute to increased exposure and activity for their listings and adapt their marketing and communication strategies accordingly, ultimately leading to increased movement of inventory.” “By using these reports, dealers have access to information that gives them a unique competitive advantage. “The collection of reporting tools now available in The Dealer Center provides our dealers with the performance metrics and comparative data they need to be knowledgeable and up-to-date about their own inventory, as well as the local market and key nationwide trends” says Amanda Ayala, Vice President of Commercial Truck Trader. Additional filters are available for more complex competitive market analyses, saving dealers the valuable time it would take to manually conduct such research. Top performing vehicles in local and national markets - over a rolling 30-day period - are clearly ranked, highlighting the most popular model years and indicating how many of those models are currently for sale on Commercial Truck Trader. The Market Insights tool provides a unique snapshot of supply and demand needs for commercial vehicle inventory in local and nationwide markets at distinct stages of the buying cycle: interest, connection, and activity. Additionally, dealers may view individual unit metrics and can access listing edit options. Within this tool, dealers can also compare performance data from listings that include essential details to listings without such information. ![]() The Exposure and Activity tool allows dealers to conduct more in-depth internal analysis of inventory performance metrics by displaying the top-viewed units by impressions and pageviews. ![]() This feature also provides a dynamic connections summary, as well as an informational snapshot of inventory pricing and photo-upload percentages. The Dealer Performance tool provides general internal analysis of inventory performance, including impressions, pageviews, and connections. Reporting within the Dealer Center includes Dealer Performance, Exposure and Activity, and Market Insights. This new platform and its included features were developed to help dealers gain a better understanding of their inventory performance, provide local market analysis, and contribute to better strategy development and increased sales. Commercial Truck Trader is excited to announce the launch of its new dealer facing platform, the Dealer Center, with a collection of reporting tools available for all dealers selling inventory with Commercial Truck Trader. ![]()
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